The Importance of Shop Signage

The importance of shop signage should not be overlooked in today's retail and hospitality industries - studies show that 68% of consumers believe that signage reflects the quality of a business and their product...

Quality business signage plays a key role in reinforcing your brand, drawing attention to products and promotions and conveying information about your business. Recent studies also show Nearly 76% of consumers said they had entered a store or business they had never visited before based simply on its signs.

Because store signage (at least external signage) is visible 365 days a year it is a valuable and cost effective way of promoting your business.

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